Branding & Marketing Consulting

01
Branding

Brand Development

Brand Strategy

Starting with a brand audit, we’ll create a comprehensive plan that outlines the brand’s values, purpose, target audience, and differentiation from competitors. What are your brand values, mission, and vision? Which combination of colors would better represent them and attract your target audience?

  • Brand audit
  • Values/Mission & Vision
  • Unique proposition
  • Persona/Audience
  • Customer touchpoints
  • Messaging
  • Brand roapmap

Brand Identity

After defining the strategy, we’ll move on to the design phase. Designing a brand’s visual and verbal identity, including its logo, tagline, brand voice, and messaging. A brand’s visual and verbal identity is crucial to creating brand recognition and memorability, and stand out from the competition.

  • Appealing logo
  • Tagline
  • Tone of voice
  • Typography
  • Color palette
  • UX/UI
  • Unique differentiator

Brand Guidelines

Brand guidelines provide a framework for maintaining brand consistency across all touchpoints, ensuring that the brand’s visual and verbal identity is properly represented. Keeping your brand consistent across channels in its visuals and messaging will increase your brand’s perception of value to your customers.

  • Style guide
  • Consistent use
  • Aligned in all platforms
  • Potential partnerships
  • Handling crisis
  • Evaluating results
02
Strategy

Marketing Strategy

Market Research

Market research is a crucial step in developing a marketing strategy. It involves gathering information about the target audience, their needs, behavior, and preferences, as well as market trends and competitor activity.

  • Market trends
  • Gaps in the market
  • Positioning
  • Focus groups/Surveys
  • Competitor analysis

Marketing Plan

A marketing plan is a strategic document that outlines the marketing goals, tactics, channels, and metrics.

  • Marketing objectives
  • Budgeting
  • Marketing channels
  • Metrics

Content Strategy

A content strategy is a plan for creating and distributing content that aligns with the overall marketing strategy and engages the target audience.

  • Best channels
  • Content planning
  • Content templates
  • Content management
  • Results
03
Campaigns

Campaign Management

Campaign Planning

Campaign planning sets the foundation for the entire campaign. It includes developing a plan that outlines the campaign goals, target audience, messaging, tactics, and budget.

  • KPIs
  • Audience/Messaging
  • Channel segmentation
  • Creative concept
  • Timeline

Creative Development

The process of creating the assets and messaging that will be used in the campaign, such as creating engaging and impactful campaign assets such as graphics, videos, and copy.

  • Creative assets
  • Graphics/Videos
  • Copy
  • Landing page creation
  • A/B testing

Campaign Execution & Measurement

Campaign measurement involves tracking and analyzing the campaign’s performance. This allows making data-driven decisions to optimize the campaign for better results and measuring its success through analytics, feedback, and KPIs.

  • Performance tracking
  • Analytics/Feedback
  • Data-driven decisions
  • Adjustments
  • Reporting
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