About
me

Most consultants advise from the outside. I’ve been on the inside.

Before launching Marketing Makeover, I spent years inside a tech startup working across marketing, sales, support, and product. That experience changed how I see business problems—because I understand what founders and business leaders are actually dealing with behind the scenes, not just in theory.

Born in Brazil and shaped by Europe, I bring a global perspective to every interaction—working across cultures, industries, and business stages with the same approach: honest diagnosis, clear strategy, and execution that holds together.

I work with founders, SMBs, growing teams, and executives who need senior marketing leadership without the full-time hire. And with individuals—entrepreneurs, consultants, and public-facing professionals—who know that how they show up personally shapes how their business is perceived.

10+ years in marketing, GTM, and brand strategy across international markets.