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⇢ House of Hlela
CASE STUDY: E-commerce and marketing management for a winery
About House of Hlela
House of Hlela is a premium wine brand offering high-quality South African royal wines to the European market. As the European representative of Bukhosi and Delisa wines, the brand showcases wines crafted from the finest grapes sourced from a renowned South African winery owned by H.R.H. Princess Ntombifuthi Zulu. Her niece, Gugulethu Hlela, is responsive for the brand in Europe.
The challenge
House of Hlela wanted to establish an online presence to effectively introduce its premium wines to the European audience. The brand required a multilingual e-commerce website (in Dutch and English), cohesive branding, active social media engagement, and strategic marketing to enhance visibility, and drive sales.
The solution
- Designing and launching a multilingual e-commerce website (EN/NL)
- Developing a unified brand identity
- Crafting and executing a marketing strategy
- Setting up and optimizing social media profiles
- Running targeted paid ad campaigns
Website (e-commerce) development
I built House of Hlela’s website on MyOnlineStore, a platform ideal for small and medium businesses. The site features multilingual functionality, an intuitive layout, and mobile responsiveness. Gugu had professional photos taken in South Africa, and wanted the website to convey a luxurious, exclusive, and slightly exotic feel.
With high-quality imagery and detailed product descriptions, the branding aimed to highlight the premium nature of the wines, while seamless navigation ensured an excellent user experience.
Initial brand development presenting logo concepts, a new tagline, and color palette options for a fresh new visual identity.
Social media set up & strategy
I established and optimized profiles on Instagram and Facebook to engage with a broader audience. Regular posts, compelling visuals, and consistent messaging increased brand awareness and follower engagement, supporting the brand’s growth.
I set up the Instagram account, and strategy, designed and posted the first posts to increase engagement.
Branding & marketing
The branding strategy created a cohesive and polished identity for House of Hlela. The marketing strategy detailed a social media plan that included content creation, audience targeting, and promotional campaigns to maintain visibility and connect with the target market.
Paid advertising
Strategic ad campaigns on Google and Meta (Instagram/Facebook) were launched to attract traffic to the website and increase sales. These campaigns highlighted the brand’s unique selling points, reaching key audience segments effectively, enabling sales and partnerships with sommeliers, wine stores, and participations in trade shows.
Client feedback
“As a “first-timer” on social media I was looking for a reliable consultant who could convey my vision into a plan and help me with exploring the market for my wine business. I found Priscila! Passionate and creative. Thinking with me, without missing a detail. Flexible, reliable, and accurate with a no-nonsense attitude, always looking out for me.
As a result, she made a strategy for how to get maximum exposure for my brand & company out there on the net. Priscila built up my whole marketing from scratch! I am now on Instagram, Facebook, and Google Ads, and she is still looking for many more platforms. As the highlight of her assignment, she created my webshop, which is fully operational and maintained by her. If you need a marketing & brand specialist? Priscila is your ‘go-to’ girl.”
Gugulethu Milovanović (Hlela)
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