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⇢ Talents4You
CASE STUDY: Rebranding strategy for international training company
About Talents4You
Talents4You humanizes companies through recruitment, leadership coaching, and training. Founder Sandrine Vilcot delivers tailored programs to build thriving cultures in fast-changing environments.
The challenge
The brand no longer reflected the founder’s vision. Key decisions: How to modernize visuals without losing authenticity? Which channels to prioritize (website, LinkedIn, email)? How to fix broken multilingual functionality and drive leads? Needed a cohesive rebrand and GTM refresh.
The strategy
Delivered a unified roadmap covering:
- Visual identity refresh (logo, colors, typography) based on competitor analysis and client research.
- Website structure overhaul for navigation, CTAs, and multilingual performance.
- LinkedIn alignment with new messaging, banners, and content templates.
- Multi-channel growth plan (web, social, email) leveraging existing content for authority and leads.
This framework created a professional, vibrant presence that matched the company’s mission.
Initial brand development presenting logo concepts, a new tagline, and color palette options for a fresh new visual identity.
New website design with a modern layout, refined visuals, and a user-friendly experience that reflects Talents4You’s refreshed brand identity.
Results in action
LinkedIn updates drove cohesive engagement. The strategy positioned Talents4You as a leadership authority, supporting long-term visibility and client attraction.
Client feedback
“Priscila was instrumental in rebranding my company, redesigning my website, and updating my LinkedIn presence. She listened to my needs, proposed thoughtful solutions, and delivered on time. Her creativity, attention to detail, and strategic approach were evident throughout the project.
Priscila crafted a brand and website that aligned with my values, mission, and vision. She is goal-driven, detail-oriented, and client-focused: the perfect mix of skills for a branding expert. I highly recommend her for any project requiring creativity, strategy, and flawless execution.”
Sandrine Vilcot
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See more projects
Go to my main Projects & Clients page for other projects I’ve worked on.
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