{"id":7387,"date":"2026-05-14T21:43:31","date_gmt":"2026-05-14T21:43:31","guid":{"rendered":"https:\/\/mktmakeover.com\/?page_id=7387"},"modified":"2026-05-15T01:20:09","modified_gmt":"2026-05-15T01:20:09","slug":"estudo-de-caso-reconstruindo-a-casa-digital-de-uma-rede-de-empreendedorismo-feminino","status":"publish","type":"page","link":"https:\/\/mktmakeover.com\/pt\/projects-clients\/case-study-rebuilding-the-digital-home-of-a-womens-entrepreneurship-network\/","title":{"rendered":"ESTUDO DE CASO: Reconstruindo a casa digital de uma rede de empreendedorismo feminino"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7387\" class=\"elementor elementor-7387\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a779e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a779e76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a27fa7\" data-id=\"6a27fa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba855f4 elementor-widget elementor-widget-heading\" data-id=\"ba855f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab9760 elementor-widget elementor-widget-heading\" data-id=\"eab9760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mktmakeover.com\/projects-clients\/\">Portfolio<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-048f239\" data-id=\"048f239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64186 elementor-widget elementor-widget-heading\" data-id=\"5f64186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u21e2 Female Ventures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7cb5a elementor-widget elementor-widget-heading\" data-id=\"de7cb5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CASE STUDY: Rebuilding the digital home of a women's entrepreneurship network\u2014from the ground up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"424d8c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313540f\" data-id=\"313540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f024\" data-id=\"548f024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e20c6 elementor-widget elementor-widget-heading\" data-id=\"08e20c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About Female Ventures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac3c390 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ac3c390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92ee3cd\" data-id=\"92ee3cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058731b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"058731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Female Ventures is a network dedicated to connecting, inspiring, and empowering women in entrepreneurship and business. With city teams across the Netherlands and a growing international community, the organization needed a digital platform that could match its ambition\u2014reliable, coherent, and built to scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1132f75\" data-id=\"1132f75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71da30a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"71da30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.femaleventures.nl\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"442\" height=\"207\" src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/Female-Ventures-Logo-transparent-background.png?fit=442%2C207&amp;ssl=1\" class=\"attachment-large size-large wp-image-3287\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/Female-Ventures-Logo-transparent-background.png?w=442&amp;ssl=1 442w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/Female-Ventures-Logo-transparent-background.png?resize=300%2C140&amp;ssl=1 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1366 elementor-widget elementor-widget-heading\" data-id=\"12c1366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How it started<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc31ea0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc31ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">I joined Female Ventures in Rotterdam in 2022 as a Marketing &amp; Event Manager volunteer\u2014organizing networking events, developing content, coordinating speakers, and supporting local growth. That ground-level experience gave me a clear picture of what the organization needed strategically and digitally.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In 2023, I moved into the website rebuild project. What followed was a complete transformation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178db61 elementor-widget elementor-widget-heading\" data-id=\"178db61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The situation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e31967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e31967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The digital setup didn&#8217;t reflect the quality of the organization. The WordPress website was outdated, visually inconsistent, and technically unstable\u2014plugins unpaid and malfunctioning, dead-end pages, flashing design elements, and a community section that sat unused. Every event required a separate page on both the website and Eventbrite, creating unnecessary double work for an already stretched team. The website was running on a shared server and crashing regularly.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The organization had the community, the mission, and the momentum. What it lacked was a digital home worthy of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b07c62 elementor-widget elementor-widget-heading\" data-id=\"1b07c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The strategic approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf9403 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0cf9403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Before touching the website, I mapped the full picture\u2014what was broken, what was missing, what the team actually needed to operate efficiently, and what the platform needed to support as the organization grew. The rebuild wasn&#8217;t just a design project. It was a structural and strategic decision about how the organization&#8217;s digital ecosystem should work.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">From that diagnosis, I led the full transformation:<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Platform rebuild &amp; UX strategy<\/strong> Redesigned and rebuilt the WordPress website from scratch\u2014establishing a clear architecture, eliminating dead ends, ensuring visual coherence, and creating a structure the team could maintain without constant technical intervention.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Community activation<\/strong> Assessed and activated the unused community infrastructure through ProfileGrid\u2014integrating it properly into the website and giving members a functional digital home for the first time.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Event workflow simplification<\/strong> Identified the double-work event process as a key operational inefficiency. Resolved it by integrating Eventbrite directly into the website\u2014one input, one source of truth, significantly less manual work for the team.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Email marketing strategy &amp; migration<\/strong> Evaluated the existing email setup and led the migration from MailPoet to GetResponse\u2014securing a non-profit discount and unlocking a more robust set of tools and integrations aligned with the organization&#8217;s growth needs.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Automation &amp; ecosystem coherence<\/strong> Built Zapier automations connecting key tools and workflows\u2014ensuring the digital ecosystem functioned as a coherent system rather than a collection of disconnected parts.<\/p><p><strong>SEO &amp; content partnership management<\/strong> Coordinated the integration and ongoing relationship with WP SEO AI\u2014an AI-powered SEO platform that produces optimized blog content, monitors search performance, and provides optimization guidance directly within WordPress. Managing this partnership ensures SEO efforts remain aligned with the broader digital strategy and organizational goals.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Infrastructure decision &amp; hosting migration<\/strong> Diagnosed the recurring website crashes as a hosting issue. Researched alternatives, made the recommendation, and coordinated the migration from a shared server to a dedicated server on NoFrillsCloud\u2014resolving instability and significantly improving performance.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Governance &amp; documentation<\/strong> Developed a Website Manual documenting the full digital setup\u2014structure, integrations, workflows, and governance\u2014so the team had a reliable internal reference and could make platform decisions with clarity going forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-013aa8a elementor-widget elementor-widget-heading\" data-id=\"013aa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The ongoing partnership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a017d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c0a017d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 2025 website relaunch wasn&#8217;t the end. It was the starting line.<\/p><p>What began as a volunteer contribution evolved into an ongoing strategic partnership. Since the launch, I&#8217;ve continued as Website &amp; Digital Platform Manager\u2014maintaining the integrity of the ecosystem, advising on digital tools and workflow decisions, and ensuring every new campaign, integration, and platform update aligns with the broader digital structure we built together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5306c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"b5306c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e79050\" data-id=\"9e79050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-325ba9a elementor-widget elementor-widget-heading\" data-id=\"325ba9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b290c36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b290c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Full website rebuilt and launched in June 2025\u2014coherent, stable, and built for the team to manage independently<\/li><li>Event workflow simplified through Eventbrite integration\u2014eliminating duplicate work across platforms<\/li><li>Community platform activated and properly integrated for the first time<\/li><li>Email marketing upgraded to GetResponse with non-profit pricing and expanded capabilities<\/li><li>Website crashes resolved through strategic hosting migration<\/li><li>Growing community subscriber base following relaunch<\/li><li>SEO and content partnership with WP SEO AI integrated into the ecosystem\u2014ensuring ongoing search visibility aligned with the broader digital strategy<\/li><li>Volunteer role evolved into an ongoing strategic partnership\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c9853e8\" data-id=\"c9853e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ae9c4 elementor-widget elementor-widget-image\" data-id=\"33ae9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"972\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-14-184457.png?fit=550%2C972&amp;ssl=1\" class=\"attachment-large size-large wp-image-7406 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-14-184457.png?w=550&amp;ssl=1 550w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-14-184457.png?resize=170%2C300&amp;ssl=1 170w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-14-184457.png?resize=7%2C12&amp;ssl=1 7w\" data-sizes=\"(max-width: 550px) 100vw, 550px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 550px; --smush-placeholder-aspect-ratio: 550\/972;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d6fe elementor-widget elementor-widget-text-editor\" data-id=\"1a2d6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<em>Announcing the continuation of the partnership\u2014following the 2025 relaunch<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0ab37 elementor-widget elementor-widget-image-gallery\" data-id=\"9f0ab37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-7387 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9f0ab37\" data-elementor-lightbox-title=\"screencapture-femaleventures-nl-2026-05-14-17_54_58\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM5NywidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3NjcmVlbmNhcHR1cmUtZmVtYWxldmVudHVyZXMtbmwtMjAyNi0wNS0xNC0xN181NF81OC1zY2FsZWQtZTE3Nzg4MDY4MTk4NTkucG5nIiwic2xpZGVzaG93IjoiOWYwYWIzNyJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?ssl=1\"><img decoding=\"async\" width=\"1120\" height=\"2526\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?fit=1120%2C2526&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?w=1120&amp;ssl=1 1120w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?resize=133%2C300&amp;ssl=1 133w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?resize=454%2C1024&amp;ssl=1 454w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?resize=768%2C1732&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?resize=681%2C1536&amp;ssl=1 681w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?resize=908%2C2048&amp;ssl=1 908w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-2026-05-14-17_54_58-scaled-e1778806819859.png?resize=5%2C12&amp;ssl=1 5w\" data-sizes=\"(max-width: 1120px) 100vw, 1120px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1120px; --smush-placeholder-aspect-ratio: 1120\/2526;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9f0ab37\" data-elementor-lightbox-title=\"screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzM5OSwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNlwvMDVcL3NjcmVlbmNhcHR1cmUtZmVtYWxldmVudHVyZXMtbmwtYWJvdXQtZmVtYWxlLXZlbnR1cmVzLTIwMjYtMDUtMTQtMTdfNTZfMTMtMS1zY2FsZWQtZTE3Nzg4MDY3NTgzODkucG5nIiwic2xpZGVzaG93IjoiOWYwYWIzNyJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?ssl=1\"><img decoding=\"async\" width=\"1130\" height=\"2550\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?fit=1130%2C2550&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?w=1130&amp;ssl=1 1130w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?resize=133%2C300&amp;ssl=1 133w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?resize=454%2C1024&amp;ssl=1 454w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?resize=768%2C1733&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?resize=681%2C1536&amp;ssl=1 681w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?resize=908%2C2048&amp;ssl=1 908w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/screencapture-femaleventures-nl-about-female-ventures-2026-05-14-17_56_13-1-scaled-e1778806758389.png?resize=5%2C12&amp;ssl=1 5w\" data-sizes=\"(max-width: 1130px) 100vw, 1130px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1130px; --smush-placeholder-aspect-ratio: 1130\/2550;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68ef11 elementor-widget elementor-widget-text-editor\" data-id=\"b68ef11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The rebuilt Female Ventures website, launched June 2025\u2014designed for coherence, usability, and a growing national community<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5141bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c5141bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d54ed78\" data-id=\"d54ed78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88b4b97 elementor-widget elementor-widget-heading\" data-id=\"88b4b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Team feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f02ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21f02ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Priscila stands out as a proactive and detail-oriented professional with extensive marketing experience. She consistently demonstrates initiative, asks purposeful questions, and is a great team member. Her forward-thinking approach envisions the next steps in marketing growth for Female Ventures. I recommend Priscila for her valuable contributions, positive influence, and innovative mindset.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c4189\" data-id=\"50c4189\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2c1b4 elementor-widget__width-initial wpr-team-member-social-media-center elementor-widget elementor-widget-wpr-team-member\" data-id=\"ec2c1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"wpr-team-member\">\n\t\t\t\t\t\n\t\t\t<div class=\"wpr-member-media\">\n\t\t\t\t<div class=\"wpr-member-image\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/Heidi.jpg?fit=200%2C200&#038;ssl=1\" alt=\"Heidi Pope\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-member-content\">\n\t\t\t<h3 class=\"wpr-member-name\">Heidi Pope<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-member-job\">Heidi Pope, National Marketing Director (2024-2026) -  Female Ventures<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t<div class=\"wpr-member-social-media\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/popeheidi\/\" class=\"wpr-member-social\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9547b5b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9547b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Need strategic oversight of your digital platform and marketing infrastructure?<\/p><p data-pm-slice=\"1 1 []\">\u2192 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/mktmakeover.com\/contact\/\">Book a strategy session<\/a> \u2014 \u20ac197 + VAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c051b9 elementor-widget elementor-widget-heading\" data-id=\"5c051b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See more work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b84a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"59b84a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Back to <a style=\"transition-property: all;\" href=\"https:\/\/mktmakeover.com\/projects-clients\/\"><span style=\"font-weight: bolder;\">Projects &amp; Clients<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01 Portfolio \u21e2 Female Ventures CASE STUDY: Rebuilding the digital home of a women&#8217;s entrepreneurship network\u2014from the ground up About Female Ventures Female Ventures is a network dedicated to connecting, inspiring, and empowering women in entrepreneurship and business. With city teams across the Netherlands and a growing international community, the organization needed a digital platform that could match its ambition\u2014reliable, coherent, and built to scale. How it started I joined Female Ventures in Rotterdam in 2022 as a Marketing &amp; Event Manager volunteer\u2014organizing networking events, developing content, coordinating speakers, and supporting local growth. That ground-level experience gave me a clear picture of what the organization needed strategically and digitally. In 2023, I moved into the website rebuild project. What followed was a complete transformation. The situation The digital setup didn&#8217;t reflect the quality of the organization. The WordPress website was outdated, visually inconsistent, and technically unstable\u2014plugins unpaid and malfunctioning, dead-end pages, flashing design elements, and a community section that sat unused. Every event required a separate page on both the website and Eventbrite, creating unnecessary double work for an already stretched team. The website was running on a shared server and crashing regularly. The organization had the community, the mission, and the momentum. What it lacked was a digital home worthy of it. The strategic approach Before touching the website, I mapped the full picture\u2014what was broken, what was missing, what the team actually needed to operate efficiently, and what the platform needed to support as the organization grew. The rebuild wasn&#8217;t just a design project. It was a structural and strategic decision about how the organization&#8217;s digital ecosystem should work. From that diagnosis, I led the full transformation: Platform rebuild &amp; UX strategy Redesigned and rebuilt the WordPress website from scratch\u2014establishing a clear architecture, eliminating dead ends, ensuring visual coherence, and creating a structure the team could maintain without constant technical intervention. Community activation Assessed and activated the unused community infrastructure through ProfileGrid\u2014integrating it properly into the website and giving members a functional digital home for the first time. Event workflow simplification Identified the double-work event process as a key operational inefficiency. Resolved it by integrating Eventbrite directly into the website\u2014one input, one source of truth, significantly less manual work for the team. Email marketing strategy &amp; migration Evaluated the existing email setup and led the migration from MailPoet to GetResponse\u2014securing a non-profit discount and unlocking a more robust set of tools and integrations aligned with the organization&#8217;s growth needs. Automation &amp; ecosystem coherence Built Zapier automations connecting key tools and workflows\u2014ensuring the digital ecosystem functioned as a coherent system rather than a collection of disconnected parts. SEO &amp; content partnership management Coordinated the integration and ongoing relationship with WP SEO AI\u2014an AI-powered SEO platform that produces optimized blog content, monitors search performance, and provides optimization guidance directly within WordPress. Managing this partnership ensures SEO efforts remain aligned with the broader digital strategy and organizational goals. Infrastructure decision &amp; hosting migration Diagnosed the recurring website crashes as a hosting issue. Researched alternatives, made the recommendation, and coordinated the migration from a shared server to a dedicated server on NoFrillsCloud\u2014resolving instability and significantly improving performance. Governance &amp; documentation Developed a Website Manual documenting the full digital setup\u2014structure, integrations, workflows, and governance\u2014so the team had a reliable internal reference and could make platform decisions with clarity going forward. The ongoing partnership The 2025 website relaunch wasn&#8217;t the end. It was the starting line. What began as a volunteer contribution evolved into an ongoing strategic partnership. Since the launch, I&#8217;ve continued as Website &amp; Digital Platform Manager\u2014maintaining the integrity of the ecosystem, advising on digital tools and workflow decisions, and ensuring every new campaign, integration, and platform update aligns with the broader digital structure we built together. Key outcomes Full website rebuilt and launched in June 2025\u2014coherent, stable, and built for the team to manage independently Event workflow simplified through Eventbrite integration\u2014eliminating duplicate work across platforms Community platform activated and properly integrated for the first time Email marketing upgraded to GetResponse with non-profit pricing and expanded capabilities Website crashes resolved through strategic hosting migration Growing community subscriber base following relaunch SEO and content partnership with WP SEO AI integrated into the ecosystem\u2014ensuring ongoing search visibility aligned with the broader digital strategy Volunteer role evolved into an ongoing strategic partnership\u00a0 \u00a0Announcing the continuation of the partnership\u2014following the 2025 relaunch The rebuilt Female Ventures website, launched June 2025\u2014designed for coherence, usability, and a growing national community Team feedback &#8220;Priscila stands out as a proactive and detail-oriented professional with extensive marketing experience. She consistently demonstrates initiative, asks purposeful questions, and is a great team member. Her forward-thinking approach envisions the next steps in marketing growth for Female Ventures. I recommend Priscila for her valuable contributions, positive influence, and innovative mindset.&#8221; Heidi Pope Heidi Pope, National Marketing Director (2024-2026) &#8211; Female Ventures Need strategic oversight of your digital platform and marketing infrastructure? \u2192 Book a strategy session \u2014 \u20ac197 + VAT See more work Back to Projects &amp; Clients<\/p>","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-7387","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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