{"id":3774,"date":"2025-01-15T13:31:51","date_gmt":"2025-01-15T13:31:51","guid":{"rendered":"https:\/\/mktmakeover.com\/?page_id=3774"},"modified":"2025-12-16T19:17:25","modified_gmt":"2025-12-16T19:17:25","slug":"metrixlab-toluna","status":"publish","type":"page","link":"https:\/\/mktmakeover.com\/pt\/projects-clients\/metrixlab-toluna\/","title":{"rendered":"CASE STUDY: Marketing strategy alignment during global merger\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3774\" class=\"elementor elementor-3774\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a779e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"a779e76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a27fa7\" data-id=\"6a27fa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba855f4 elementor-widget elementor-widget-heading\" data-id=\"ba855f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab9760 elementor-widget elementor-widget-heading\" data-id=\"eab9760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mktmakeover.com\/projects-clients\/\">Portfolio<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-048f239\" data-id=\"048f239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64186 elementor-widget elementor-widget-heading\" data-id=\"5f64186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u21e2 MetrixLab \/ Toluna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7cb5a elementor-widget elementor-widget-heading\" data-id=\"de7cb5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CASE STUDY: Marketing strategy alignment during global merger<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"424d8c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313540f\" data-id=\"313540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f024\" data-id=\"548f024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e20c6 elementor-widget elementor-widget-heading\" data-id=\"08e20c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About MetrixLab \/ Toluna <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac3c390 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ac3c390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92ee3cd\" data-id=\"92ee3cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058731b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"058731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Global market research leaders Toluna acquired MetrixLab, GutCheck, and Harris Interactive to consolidate under one powerhouse brand. The integration demanded unified messaging, team coordination, and a seamless transition to a single identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1132f75\" data-id=\"1132f75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71da30a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"71da30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.metrixlab.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"164\" src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/toluna_ful_logo_lockup.webp?fit=400%2C164&amp;ssl=1\" class=\"attachment-large size-large wp-image-3618\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/toluna_ful_logo_lockup.webp?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/toluna_ful_logo_lockup.webp?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/toluna_ful_logo_lockup.webp?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1366 elementor-widget elementor-widget-heading\" data-id=\"12c1366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53ed675 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"53ed675\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f6a57db\" data-id=\"f6a57db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc31ea0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc31ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mergers bring tough calls: How to unify disparate teams without losing momentum? What content and events build credibility first? How to blend brand identities while optimizing processes for speed? Needed a strategic framework to align global marketing amid operational flux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-178db61 elementor-widget elementor-widget-heading\" data-id=\"178db61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e31967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e31967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Led cross-company alignment with a clear roadmap:<\/p><ul><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Team coordination plan to bridge departments and hit shared objectives.<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Thought leadership blueprint prioritizing high-impact campaigns (whitepapers, webinars).<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Event strategy for the first joint Insights Leaders summit in Amsterdam.<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Brand integration guidelines merging visuals, colors, and messaging.<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Workflow optimization using AI for content scaling and efficiency.<\/li><\/ul><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This framework drove collaboration, content wins, and event success\u2014positioning the combined entity as a market research leader.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b07c62 elementor-widget elementor-widget-heading\" data-id=\"1b07c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf9403 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0cf9403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">TikTok whitepaper (&#8220;Strategic Storytelling&#8221;) generated hundreds of downloads, boosting enterprise thought leadership.\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.metrixlab.com\/whitepaper-strategic-storytelling-building-brand-success-through-effective-hooks\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Read here<\/span><\/a><\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Gen-Z webinar unpacked consumer habits via chocolate milk case study.\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.linkedin.com\/posts\/metrixlab_genzmarketing-socialinsights-digitalnatives-activity-7175861494599888898-16c-\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">See post<\/span><\/a><\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Insights Leaders event unified brands, showcasing expertise.\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.linkedin.com\/posts\/metrixlab_insights-leaders-event-sneak-peek-activity-7195776098851344385-zEdE?\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Highlights<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-96661e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"96661e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d27fcff\" data-id=\"d27fcff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b17d6e elementor-widget elementor-widget-image\" data-id=\"2b17d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/metrixlab_tiktokadvertising-tiktokmarketing-adtesting-activity-7193621606286401537-gd7H\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"581\" height=\"532\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160731.png?fit=581%2C532&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-3790 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160731.png?w=581&amp;ssl=1 581w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160731.png?resize=300%2C275&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160731.png?resize=13%2C12&amp;ssl=1 13w\" data-sizes=\"(max-width: 581px) 100vw, 581px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 581px; --smush-placeholder-aspect-ratio: 581\/532;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c8121a\" data-id=\"0c8121a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48aeadc elementor-widget elementor-widget-image\" data-id=\"48aeadc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/metrixlab_social-insights-webinar-bridging-the-gap-activity-7188546061655789570-vNnf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"575\" height=\"530\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160540.png?fit=575%2C530&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-3789 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160540.png?w=575&amp;ssl=1 575w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160540.png?resize=300%2C277&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-160540.png?resize=13%2C12&amp;ssl=1 13w\" data-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/530;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d6fe elementor-widget elementor-widget-text-editor\" data-id=\"1a2d6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>LinkedIn posts promoting the Tiktok whitepaper and the GenZ webinar.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2095dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2095dc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e61ab3\" data-id=\"5e61ab3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-094212e elementor-widget elementor-widget-image\" data-id=\"094212e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/priscila-a-antunes_insightsleadersevent-simplysmart-behindthescenes-activity-7181263972820512769-z0GJ\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"561\" height=\"804\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161748.png?fit=561%2C804&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-3792 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161748.png?w=561&amp;ssl=1 561w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161748.png?resize=209%2C300&amp;ssl=1 209w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161748.png?resize=8%2C12&amp;ssl=1 8w\" data-sizes=\"(max-width: 561px) 100vw, 561px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 561px; --smush-placeholder-aspect-ratio: 561\/804;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18cc489\" data-id=\"18cc489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deac779 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"deac779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/posts\/metrixlab_insightsleaders-activity-7183463553322917888-wKMi\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"561\" height=\"620\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161656.png?fit=561%2C620&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-3791 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161656.png?w=561&amp;ssl=1 561w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161656.png?resize=271%2C300&amp;ssl=1 271w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-15-161656.png?resize=11%2C12&amp;ssl=1 11w\" data-sizes=\"(max-width: 561px) 100vw, 561px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 561px; --smush-placeholder-aspect-ratio: 561\/620;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68ef11 elementor-widget elementor-widget-text-editor\" data-id=\"b68ef11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>My post about the Insights Leaders event and MetrixLab&#8217;s post with event photos afterwards.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b4b97 elementor-widget elementor-widget-heading\" data-id=\"88b4b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Team feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5141bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c5141bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d54ed78\" data-id=\"d54ed78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f02ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21f02ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><em>&#8220;Priscila is a bright, talented professional, and the time I spent working with her has been a pleasure. Her diverse experience and marketing know-how are impressive, to say the least. <\/em><\/p><p data-pm-slice=\"1 1 []\"><em>She&#8217;s as comfortable working independently as she is collaborating with a wider team &#8211; truly an all-round person with a great energy. She would be a valuable addition to any organization.<\/em><em>&#8220;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272b6fd elementor-widget elementor-widget-heading\" data-id=\"272b6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to align your next big shift?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9547b5b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9547b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Book a 1-hour strategy session to map merger plays or growth pivots.\u00a0<strong><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/mktmakeover.com\/contact\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Get started here.<\/span><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c4189\" data-id=\"50c4189\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2c1b4 elementor-widget__width-initial wpr-team-member-social-media-center elementor-widget elementor-widget-wpr-team-member\" data-id=\"ec2c1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"wpr-team-member\">\n\t\t\t\t\t\n\t\t\t<div class=\"wpr-member-media\">\n\t\t\t\t<div class=\"wpr-member-image\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1678205980839.jpg?fit=200%2C200&#038;ssl=1\" alt=\"Shivaani Gore\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-member-content\">\n\t\t\t<h3 class=\"wpr-member-name\">Shivaani Gore<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-member-job\">Content Marketing Specialist - MetrixLab<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t<div class=\"wpr-member-social-media\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/shivaani-gore\/\" class=\"wpr-member-social\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-725ef64 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"725ef64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31ec74a\" data-id=\"31ec74a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c051b9 elementor-widget elementor-widget-heading\" data-id=\"5c051b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See my other projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b84a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"59b84a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Go to my main\u00a0<a style=\"transition-property: all;\" href=\"https:\/\/mktmakeover.com\/projects-clients\/\"><span style=\"font-weight: bolder;\">Projects &amp; Clients page<\/span><\/a>\u00a0for other projects I&#8217;ve worked on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01 Portfolio \u21e2 MetrixLab \/ Toluna CASE STUDY: Marketing strategy alignment during global merger About MetrixLab \/ Toluna Global market research leaders Toluna acquired MetrixLab, GutCheck, and Harris Interactive to consolidate under one powerhouse brand. The integration demanded unified messaging, team coordination, and a seamless transition to a single identity. The challenge Mergers bring tough calls: How to unify disparate teams without losing momentum? What content and events build credibility first? How to blend brand identities while optimizing processes for speed? Needed a strategic framework to align global marketing amid operational flux. The strategy Led cross-company alignment with a clear roadmap: Team coordination plan to bridge departments and hit shared objectives. Thought leadership blueprint prioritizing high-impact campaigns (whitepapers, webinars). Event strategy for the first joint Insights Leaders summit in Amsterdam. Brand integration guidelines merging visuals, colors, and messaging. Workflow optimization using AI for content scaling and efficiency. This framework drove collaboration, content wins, and event success\u2014positioning the combined entity as a market research leader. Key outcomes TikTok whitepaper (&#8220;Strategic Storytelling&#8221;) generated hundreds of downloads, boosting enterprise thought leadership.\u00a0Read here Gen-Z webinar unpacked consumer habits via chocolate milk case study.\u00a0See post Insights Leaders event unified brands, showcasing expertise.\u00a0Highlights LinkedIn posts promoting the Tiktok whitepaper and the GenZ webinar. My post about the Insights Leaders event and MetrixLab&#8217;s post with event photos afterwards. Team feedback &#8220;Priscila is a bright, talented professional, and the time I spent working with her has been a pleasure. Her diverse experience and marketing know-how are impressive, to say the least. She&#8217;s as comfortable working independently as she is collaborating with a wider team &#8211; truly an all-round person with a great energy. She would be a valuable addition to any organization.&#8220; Ready to align your next big shift? Book a 1-hour strategy session to map merger plays or growth pivots.\u00a0Get started here. Shivaani Gore Content Marketing Specialist &#8211; MetrixLab See my other projects Go to my main\u00a0Projects &amp; Clients page\u00a0for other projects I&#8217;ve worked on.<\/p>","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-3774","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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