{"id":3329,"date":"2024-12-20T13:29:52","date_gmt":"2024-12-20T13:29:52","guid":{"rendered":"https:\/\/mktmakeover.com\/?page_id=3329"},"modified":"2025-12-16T19:16:58","modified_gmt":"2025-12-16T19:16:58","slug":"talents4you","status":"publish","type":"page","link":"https:\/\/mktmakeover.com\/pt\/projects-clients\/talents4you\/","title":{"rendered":"CASE STUDY: Rebranding strategy for international training company\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3329\" class=\"elementor elementor-3329\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c160ed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c160ed0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8da8ad2\" data-id=\"8da8ad2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7ad7d elementor-widget elementor-widget-heading\" data-id=\"4c7ad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa9275 elementor-widget elementor-widget-heading\" data-id=\"aaa9275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mktmakeover.com\/projects-clients\/\">Portfolio<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9517adb\" data-id=\"9517adb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64186 elementor-widget elementor-widget-heading\" data-id=\"5f64186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u21e2 Talents4You<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3979b40 elementor-widget elementor-widget-heading\" data-id=\"3979b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CASE STUDY: Rebranding strategy for international training company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"424d8c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313540f\" data-id=\"313540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f024\" data-id=\"548f024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e20c6 elementor-widget elementor-widget-heading\" data-id=\"08e20c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About Talents4You<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b6c6ad elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7b6c6ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abc4ceb\" data-id=\"abc4ceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e52308 elementor-widget elementor-widget-text-editor\" data-id=\"3e52308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talents4You humanizes companies through recruitment, leadership coaching, and training. Founder Sandrine Vilcot delivers tailored programs to build thriving cultures in fast-changing environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d21b100\" data-id=\"d21b100\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a76500 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2a76500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.talents-4you.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?fit=1024%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-3743\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?w=7688&amp;ssl=1 7688w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?w=2280&amp;ssl=1 2280w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?w=3420&amp;ssl=1 3420w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1366 elementor-widget elementor-widget-heading\" data-id=\"12c1366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc31ea0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc31ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand no longer reflected the founder&#8217;s vision. Key decisions: How to modernize visuals without losing authenticity? Which channels to prioritize (website, LinkedIn, email)? How to fix broken multilingual functionality and drive leads? Needed a cohesive rebrand and GTM refresh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178db61 elementor-widget elementor-widget-heading\" data-id=\"178db61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f994719 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"f994719\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-33b665a\" data-id=\"33b665a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e31967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e31967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Delivered a unified roadmap covering:<\/p><ul><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Visual identity refresh (logo, colors, typography) based on competitor analysis and client research.<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Website structure overhaul for navigation, CTAs, and multilingual performance.<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">LinkedIn alignment with new messaging, banners, and content templates.<\/li><li class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Multi-channel growth plan (web, social, email) leveraging existing content for authority and leads.<\/li><\/ul><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This framework created a professional, vibrant presence that matched the company&#8217;s mission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7505030 elementor-widget elementor-widget-image-gallery\" data-id=\"7505030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-3329 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 093736\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5MCwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTM3MzYucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?ssl=1\"><img decoding=\"async\" width=\"1394\" height=\"781\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?fit=1394%2C781&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?w=1394&amp;ssl=1 1394w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1394px; 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--smush-placeholder-aspect-ratio: 1891\/1048;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8024678\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 095555\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5OSwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTU1NTUucG5nIiwic2xpZGVzaG93IjoiODAyNDY3OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?ssl=1\"><img decoding=\"async\" width=\"1889\" height=\"1050\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?fit=1889%2C1050&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?w=1889&amp;ssl=1 1889w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?resize=1024%2C569&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?resize=1536%2C854&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095555.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1889px; 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--smush-placeholder-aspect-ratio: 1888\/1046;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8024678\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 095447\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwMCwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTU0NDcucG5nIiwic2xpZGVzaG93IjoiODAyNDY3OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?ssl=1\"><img decoding=\"async\" width=\"1891\" height=\"1055\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?fit=1891%2C1055&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?w=1891&amp;ssl=1 1891w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=1024%2C571&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=768%2C428&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=1536%2C857&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1891px; --smush-placeholder-aspect-ratio: 1891\/1055;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d6fe elementor-widget elementor-widget-text-editor\" data-id=\"1a2d6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>New website design with a modern layout, refined visuals, and a user-friendly experience that reflects Talents4You\u2019s refreshed brand identity.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b0632 elementor-widget elementor-widget-heading\" data-id=\"f6b0632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results in action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a9916 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"77a9916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LinkedIn updates drove cohesive engagement. The strategy positioned Talents4You as a leadership authority, supporting long-term visibility and client attraction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd7d68 elementor-widget elementor-widget-image-gallery\" data-id=\"fdd7d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-3329 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fdd7d68\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 100448\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMSwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0xMDA0NDgucG5nIiwic2xpZGVzaG93IjoiZmRkN2Q2OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?ssl=1\"><img decoding=\"async\" width=\"897\" height=\"449\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?fit=897%2C449&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-3-3411\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?w=897&amp;ssl=1 897w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?resize=18%2C9&amp;ssl=1 18w\" data-sizes=\"(max-width: 897px) 100vw, 897px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 897px; --smush-placeholder-aspect-ratio: 897\/449;\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-3411'>\n\t\t\t\tLinkedIn newsletter cover\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fdd7d68\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 100540\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQxMywidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0xMDA1NDAucG5nIiwic2xpZGVzaG93IjoiZmRkN2Q2OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?ssl=1\"><img decoding=\"async\" width=\"969\" height=\"602\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?fit=969%2C602&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" aria-describedby=\"gallery-3-3413\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?w=969&amp;ssl=1 969w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?resize=18%2C12&amp;ssl=1 18w\" data-sizes=\"(max-width: 969px) 100vw, 969px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 969px; --smush-placeholder-aspect-ratio: 969\/602;\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-3413'>\n\t\t\t\tCohesive brand identity reflected on the posts\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b4b97 elementor-widget elementor-widget-heading\" data-id=\"88b4b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5141bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c5141bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d54ed78\" data-id=\"d54ed78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f02ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21f02ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Priscila was instrumental in rebranding my company, redesigning my website, and updating my LinkedIn presence. She listened to my needs, proposed thoughtful solutions, and delivered on time. Her creativity, attention to detail, and strategic approach were evident throughout the project. <\/em><\/p><p><em>Priscila crafted a brand and website that aligned with my values, mission, and vision. She is goal-driven, detail-oriented, and client-focused: the perfect mix of skills for a branding expert. I highly recommend her for any project requiring creativity, strategy, and flawless execution.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c4189\" data-id=\"50c4189\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22221b9 elementor-widget__width-initial wpr-team-member-social-media-center elementor-widget elementor-widget-wpr-team-member\" data-id=\"22221b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"wpr-team-member\">\n\t\t\t\t\t\n\t\t\t<div class=\"wpr-member-media\">\n\t\t\t\t<div class=\"wpr-member-image\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/Burogoedwijs_Sandrine-2805-1.png?fit=2083%2C2065&#038;ssl=1\" alt=\"Sandrine Vilcot\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-member-content\">\n\t\t\t<h3 class=\"wpr-member-name\">Sandrine Vilcot<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-member-job\">Founder &amp; CEO - Talents4You \u2502 International Headhunter &amp; Coach<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t<div class=\"wpr-member-social-media\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/sandrine-vilcot\/\" class=\"wpr-member-social\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42aa1f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"42aa1f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e37d79\" data-id=\"3e37d79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272b6fd elementor-widget elementor-widget-heading\" data-id=\"272b6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to transform your brand?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9547b5b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9547b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Book a 1-hour strategy session to audit and prioritize your makeover.<strong>\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/mktmakeover.com\/contact\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Get started<\/span><\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dddd8e elementor-widget elementor-widget-heading\" data-id=\"6dddd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See more projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82be121 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"82be121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Go to my main <a href=\"https:\/\/mktmakeover.com\/projects-clients\/\"><strong>Projects &amp; Clients page<\/strong><\/a> for other projects I&#8217;ve worked on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01 Portfolio \u21e2 Talents4You CASE STUDY: Rebranding strategy for international training company About Talents4You Talents4You humanizes companies through recruitment, leadership coaching, and training. Founder Sandrine Vilcot delivers tailored programs to build thriving cultures in fast-changing environments. The challenge The brand no longer reflected the founder&#8217;s vision. Key decisions: How to modernize visuals without losing authenticity? Which channels to prioritize (website, LinkedIn, email)? How to fix broken multilingual functionality and drive leads? Needed a cohesive rebrand and GTM refresh. The strategy Delivered a unified roadmap covering: Visual identity refresh (logo, colors, typography) based on competitor analysis and client research. Website structure overhaul for navigation, CTAs, and multilingual performance. LinkedIn alignment with new messaging, banners, and content templates. Multi-channel growth plan (web, social, email) leveraging existing content for authority and leads. This framework created a professional, vibrant presence that matched the company&#8217;s mission. Initial brand development presenting logo concepts, a new tagline, and color palette options for a fresh new visual identity. New website design with a modern layout, refined visuals, and a user-friendly experience that reflects Talents4You\u2019s refreshed brand identity. Results in action LinkedIn updates drove cohesive engagement. The strategy positioned Talents4You as a leadership authority, supporting long-term visibility and client attraction. LinkedIn newsletter cover Cohesive brand identity reflected on the posts Client feedback &#8220;Priscila was instrumental in rebranding my company, redesigning my website, and updating my LinkedIn presence. She listened to my needs, proposed thoughtful solutions, and delivered on time. Her creativity, attention to detail, and strategic approach were evident throughout the project. Priscila crafted a brand and website that aligned with my values, mission, and vision. She is goal-driven, detail-oriented, and client-focused: the perfect mix of skills for a branding expert. I highly recommend her for any project requiring creativity, strategy, and flawless execution.&#8221; Sandrine Vilcot Founder &amp; CEO &#8211; Talents4You \u2502 International Headhunter &amp; Coach Ready to transform your brand? Book a 1-hour strategy session to audit and prioritize your makeover.\u00a0Get started. See more projects Go to my main Projects &amp; Clients page for other projects I&#8217;ve worked on.<\/p>","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-3329","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE STUDY: Rebranding strategy for international training company\u200b - Marketing Makeover<\/title>\n<meta name=\"description\" content=\"Talents4You Case Study: Rebranding strategy modernized visual identity, website, and LinkedIn for leadership training company. 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