{"id":3606,"date":"2025-01-10T14:51:04","date_gmt":"2025-01-10T14:51:04","guid":{"rendered":"https:\/\/mktmakeover.com\/?page_id=3606"},"modified":"2026-05-14T19:53:56","modified_gmt":"2026-05-14T19:53:56","slug":"house-of-hlela","status":"publish","type":"page","link":"https:\/\/mktmakeover.com\/nl\/projects-clients\/house-of-hlela\/","title":{"rendered":"Digital Marketing &#038; Web design \u21e2\u200b House of Hlela"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3606\" class=\"elementor elementor-3606\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89704cd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"89704cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68e771d1\" data-id=\"68e771d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a716638 elementor-widget elementor-widget-heading\" data-id=\"a716638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c42f1 elementor-widget elementor-widget-heading\" data-id=\"c5c42f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mktmakeover.com\/projects-clients\/\">Portfolio<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c469ea6\" data-id=\"7c469ea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64186 elementor-widget elementor-widget-heading\" data-id=\"5f64186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u21e2 House of Hlela<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14293c elementor-widget elementor-widget-heading\" data-id=\"a14293c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CASE STUDY: Bringing a South African royal wine brand to the European market\u2014from zero to premium\u200b<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"424d8c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313540f\" data-id=\"313540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f024\" data-id=\"548f024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e20c6 elementor-widget elementor-widget-heading\" data-id=\"08e20c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About House of Hlela<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac3c390 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ac3c390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92ee3cd\" data-id=\"92ee3cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058731b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"058731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>House of Hlela <\/strong>Royal Wines is the European representation of Bukhosi and Delisa wines\u2014produced at Groot Droom Royal Estate, a family winery owned by H.R.H. Princess Ntombifuthi Zulu of South Africa. The brand is led in Europe by her niece, Gugulethu Hlela, who carries both the heritage and the ambition of bringing exceptional South African royal wines to a new continent.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The story behind the brand is rare: three generations of women in wine, rooted in Zulu royal tradition, now reaching European tables. The challenge was making sure that story landed with the weight it deserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1132f75\" data-id=\"1132f75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71da30a elementor-widget elementor-widget-image\" data-id=\"71da30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hlelaroyalwines.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/House-of-Hlela_5_paths-01-e1681489853830.png?fit=1024%2C682&amp;ssl=1\" class=\"attachment-large size-large wp-image-2369\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/House-of-Hlela_5_paths-01-e1681489853830.png?w=1706&amp;ssl=1 1706w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/House-of-Hlela_5_paths-01-e1681489853830.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/House-of-Hlela_5_paths-01-e1681489853830.png?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/House-of-Hlela_5_paths-01-e1681489853830.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/House-of-Hlela_5_paths-01-e1681489853830.png?resize=1536%2C1024&amp;ssl=1 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1366 elementor-widget elementor-widget-heading\" data-id=\"12c1366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-111cbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"111cbc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c574c3a\" data-id=\"c574c3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc31ea0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc31ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Entering the European wine market as an unknown brand\u2014however exceptional the product\u2014requires more than good wine. It requires a clear positioning strategy, a credible digital presence, and a go-to-market approach that speaks to the right buyers: sommeliers, specialty wine stores, and premium consumers who value provenance and story.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Gugulethu had the product, the story, and the drive. What she needed was a complete strategic and marketing foundation built from scratch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3497d8e\" data-id=\"3497d8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ec901f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0ec901f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"769\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?fit=1024%2C769&amp;ssl=1\" class=\"attachment-large size-large wp-image-3636 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?w=2260&amp;ssl=1 2260w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?resize=1024%2C769&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?resize=768%2C577&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?resize=1536%2C1154&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?resize=2048%2C1539&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/20220701_124225-scaled-e1778788195190.jpg?resize=16%2C12&amp;ssl=1 16w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/769;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600b398 elementor-widget elementor-widget-text-editor\" data-id=\"600b398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>First strategy session with Gugulethu at the Markthal in Rotterdam<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-178db61 elementor-widget elementor-widget-heading\" data-id=\"178db61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What I delivered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e31967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e31967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This was a full-scope engagement\u2014from brand strategy through to execution across every channel.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Brand positioning &amp; GTM strategy<\/strong> Defined the brand&#8217;s positioning around three pillars: luxury, exclusivity, and South African royal heritage. Developed a GTM roadmap prioritizing the Dutch and Belgian markets, with a multilingual approach (Dutch\/English) and a clear sequencing of channels and partnerships.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Website strategy &amp; build<\/strong> Designed and built the e-commerce website\u2014structuring the user experience around the brand story and optimizing for premium conversions. The royal heritage narrative was woven throughout, connecting Gugulethu&#8217;s identity as a Zulu princess&#8217;s niece to the product itself.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Social media strategy &amp; execution<\/strong> Developed a content strategy for Instagram and Facebook built around storytelling, cultural pride, and wine education. Created content pillars, engagement hooks, and a posting cadence that built early buzz and community.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Paid media \u2014 Meta, Google Shopping &amp; Merchant Center<\/strong> Built and ran targeted ad campaigns across Meta and Google\u2014including Google Merchant Center and Shopping Ads\u2014driving website traffic, online sales, and key partnerships with sommeliers, wine stores, and trade shows across the Netherlands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7505030 elementor-widget elementor-widget-image-gallery\" data-id=\"7505030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-3606 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2025-01-14 155723\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4MSwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL1NjcmVlbnNob3QtMjAyNS0wMS0xNC0xNTU3MjMucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?ssl=1\"><img decoding=\"async\" width=\"1913\" height=\"1073\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?fit=1913%2C1073&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?w=1913&amp;ssl=1 1913w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?resize=1536%2C862&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155723.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1913px; --smush-placeholder-aspect-ratio: 1913\/1073;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2025-01-14 155754\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4MCwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL1NjcmVlbnNob3QtMjAyNS0wMS0xNC0xNTU3NTQucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?ssl=1\"><img decoding=\"async\" width=\"1910\" height=\"1070\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?fit=1910%2C1070&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?w=1910&amp;ssl=1 1910w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?resize=1536%2C860&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-155754.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1910px; --smush-placeholder-aspect-ratio: 1910\/1070;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2025-01-14 160011\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY3OCwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL1NjcmVlbnNob3QtMjAyNS0wMS0xNC0xNjAwMTEucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?ssl=1\"><img decoding=\"async\" width=\"1915\" height=\"1074\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?fit=1915%2C1074&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?w=1915&amp;ssl=1 1915w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?resize=1536%2C861&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160011.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1915px; --smush-placeholder-aspect-ratio: 1915\/1074;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2025-01-14 160031\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY3NywidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDFcL1NjcmVlbnNob3QtMjAyNS0wMS0xNC0xNjAwMzEucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?ssl=1\"><img decoding=\"async\" width=\"1894\" height=\"1078\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?fit=1894%2C1078&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?w=1894&amp;ssl=1 1894w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?resize=1024%2C583&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?resize=1536%2C874&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-14-160031.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1894px; --smush-placeholder-aspect-ratio: 1894\/1078;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b4b97 elementor-widget elementor-widget-heading\" data-id=\"88b4b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e234233 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e234233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Brand launched successfully in the European market with a clear premium positioning<\/li><li>Paid campaigns generated website traffic, online sales, and partnerships with sommeliers and wine stores<\/li><li>Trade show presence established the brand as a credible premium player in the Dutch market<\/li><li>Google Shopping and Meta Ads activated a consistent pipeline of online orders<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5141bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c5141bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d54ed78\" data-id=\"d54ed78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3670705 elementor-widget elementor-widget-heading\" data-id=\"3670705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f02ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21f02ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cAs a \u201cfirst-timer\u201d on social media I was looking for a reliable consultant who could convey my vision into a plan and help me with exploring the market for my wine business. I found Priscila! Passionate and creative. Thinking with me, without missing a detail. <\/em><em>Flexible, reliable, and accurate with a no-nonsense attitude, always looking out for me. As a result, she made a strategy for how to get maximum exposure for my brand &amp; company out there on the net. <\/em><em>Priscila built up my whole marketing from scratch! If you need a marketing &amp; brand specialist? Priscila is your \u2018go-to\u2019 girl.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c4189\" data-id=\"50c4189\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c254566 wpr-team-member-social-media-center elementor-widget elementor-widget-wpr-team-member\" data-id=\"c254566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"wpr-team-member\">\n\t\t\t\t\t\n\t\t\t<div class=\"wpr-member-media\">\n\t\t\t\t<div class=\"wpr-member-image\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/1677156012429.jpeg?fit=800%2C800&#038;ssl=1\" alt=\"Gugulethu Milovanovi\u0107 (Hlela)\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-member-content\">\n\t\t\t<h3 class=\"wpr-member-name\">Gugulethu Milovanovi\u0107 (Hlela)<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-member-job\">Owner - House of Hlela Royal Wines<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t<div class=\"wpr-member-social-media\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/gugulethu-milovanovi%C4%87-190879250\" class=\"wpr-member-social\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-272b6fd elementor-widget elementor-widget-heading\" data-id=\"272b6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to build your brand from the ground up?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9547b5b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9547b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u2192 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/mktmakeover.com\/contact\/\">Book a strategy session<\/a> \u2014 \u20ac197 + VAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a74f29 elementor-widget elementor-widget-heading\" data-id=\"6a74f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See more work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc46ada elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc46ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Go to my main <a href=\"https:\/\/mktmakeover.com\/projects-clients\/\"><strong>Projects &amp; Clients page<\/strong><\/a> for other projects I&#8217;ve worked on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01 Portfolio \u21e2 House of Hlela CASE STUDY: Bringing a South African royal wine brand to the European market\u2014from zero to premium\u200b About House of Hlela House of Hlela Royal Wines is the European representation of Bukhosi and Delisa wines\u2014produced at Groot Droom Royal Estate, a family winery owned by H.R.H. Princess Ntombifuthi Zulu of South Africa. The brand is led in Europe by her niece, Gugulethu Hlela, who carries both the heritage and the ambition of bringing exceptional South African royal wines to a new continent. The story behind the brand is rare: three generations of women in wine, rooted in Zulu royal tradition, now reaching European tables. The challenge was making sure that story landed with the weight it deserved. The challenge Entering the European wine market as an unknown brand\u2014however exceptional the product\u2014requires more than good wine. It requires a clear positioning strategy, a credible digital presence, and a go-to-market approach that speaks to the right buyers: sommeliers, specialty wine stores, and premium consumers who value provenance and story. Gugulethu had the product, the story, and the drive. What she needed was a complete strategic and marketing foundation built from scratch. First strategy session with Gugulethu at the Markthal in Rotterdam What I delivered This was a full-scope engagement\u2014from brand strategy through to execution across every channel. Brand positioning &amp; GTM strategy Defined the brand&#8217;s positioning around three pillars: luxury, exclusivity, and South African royal heritage. Developed a GTM roadmap prioritizing the Dutch and Belgian markets, with a multilingual approach (Dutch\/English) and a clear sequencing of channels and partnerships. Website strategy &amp; build Designed and built the e-commerce website\u2014structuring the user experience around the brand story and optimizing for premium conversions. The royal heritage narrative was woven throughout, connecting Gugulethu&#8217;s identity as a Zulu princess&#8217;s niece to the product itself. Social media strategy &amp; execution Developed a content strategy for Instagram and Facebook built around storytelling, cultural pride, and wine education. Created content pillars, engagement hooks, and a posting cadence that built early buzz and community. Paid media \u2014 Meta, Google Shopping &amp; Merchant Center Built and ran targeted ad campaigns across Meta and Google\u2014including Google Merchant Center and Shopping Ads\u2014driving website traffic, online sales, and key partnerships with sommeliers, wine stores, and trade shows across the Netherlands. Key outcomes Brand launched successfully in the European market with a clear premium positioning Paid campaigns generated website traffic, online sales, and partnerships with sommeliers and wine stores Trade show presence established the brand as a credible premium player in the Dutch market Google Shopping and Meta Ads activated a consistent pipeline of online orders Client feedback \u201cAs a \u201cfirst-timer\u201d on social media I was looking for a reliable consultant who could convey my vision into a plan and help me with exploring the market for my wine business. I found Priscila! Passionate and creative. Thinking with me, without missing a detail. Flexible, reliable, and accurate with a no-nonsense attitude, always looking out for me. As a result, she made a strategy for how to get maximum exposure for my brand &amp; company out there on the net. Priscila built up my whole marketing from scratch! If you need a marketing &amp; brand specialist? Priscila is your \u2018go-to\u2019 girl.\u201d Gugulethu Milovanovi\u0107 (Hlela) Owner &#8211; House of Hlela Royal Wines Ready to build your brand from the ground up? \u2192 Book a strategy session \u2014 \u20ac197 + VAT See more work Go to my main Projects &amp; Clients page for other projects I&#8217;ve worked on.<\/p>","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-3606","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing &amp; Web design \u21e2\u200b House of Hlela - Marketing Makeover<\/title>\n<meta name=\"description\" content=\"House of Hlela Case Study: Strategic GTM positioning launched premium South African wines into Europe. 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