{"id":3329,"date":"2024-12-20T13:29:52","date_gmt":"2024-12-20T13:29:52","guid":{"rendered":"https:\/\/mktmakeover.com\/?page_id=3329"},"modified":"2026-05-15T10:56:41","modified_gmt":"2026-05-15T10:56:41","slug":"talents4you","status":"publish","type":"page","link":"https:\/\/mktmakeover.com\/es\/projects-clients\/talents4you\/","title":{"rendered":"CASE STUDY: Giving a founder&#8217;s brand the face it always deserved"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3329\" class=\"elementor elementor-3329\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c160ed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c160ed0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8da8ad2\" data-id=\"8da8ad2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7ad7d elementor-widget elementor-widget-heading\" data-id=\"4c7ad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa9275 elementor-widget elementor-widget-heading\" data-id=\"aaa9275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mktmakeover.com\/projects-clients\/\">Portfolio<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9517adb\" data-id=\"9517adb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64186 elementor-widget elementor-widget-heading\" data-id=\"5f64186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u21e2 Talents4You<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3979b40 elementor-widget elementor-widget-heading\" data-id=\"3979b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CASE STUDY: Giving a founder's brand the face it always deserved<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"424d8c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313540f\" data-id=\"313540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f024\" data-id=\"548f024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e20c6 elementor-widget elementor-widget-heading\" data-id=\"08e20c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About Talents4You<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b6c6ad elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7b6c6ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abc4ceb\" data-id=\"abc4ceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e52308 elementor-widget elementor-widget-text-editor\" data-id=\"3e52308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Talents4You helps companies recruit, develop, and retain top talent through tailored programs in talent management, leadership coaching, and training. Founded by Sandrine Vilcot\u2014a multilingual leadership coach and international headhunter with decades of experience\u2014the company works with organizations across Europe to build thriving cultures in fast-changing environments.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The expertise was undeniable. The brand didn&#8217;t show it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d21b100\" data-id=\"d21b100\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a76500 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2a76500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.talents-4you.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?fit=1024%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-3743\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?w=7688&amp;ssl=1 7688w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?w=2280&amp;ssl=1 2280w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Talents-4-you-slogan.png?w=3420&amp;ssl=1 3420w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1366 elementor-widget elementor-widget-heading\" data-id=\"12c1366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a164ad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a164ad7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f916355\" data-id=\"f916355\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc31ea0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc31ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Sandrine had built something real. But when people landed on her website or found her on LinkedIn, what they saw didn&#8217;t reflect the level of the work\u2014or the person behind it.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The brand looked interchangeable. The website was outdated, had no photos of Sandrine, and had broken plugins and dead links. There was no coherent visual identity, no clear positioning, and no digital presence that could carry the weight of her reputation.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">She wasn&#8217;t invisible because she lacked authority. She was invisible because her brand hadn&#8217;t been built to show it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178db61 elementor-widget elementor-widget-heading\" data-id=\"178db61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c162590\" data-id=\"c162590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beca623 elementor-widget elementor-widget-image\" data-id=\"beca623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?fit=819%2C1024&amp;ssl=1\" class=\"attachment-large size-large wp-image-7436 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?resize=1639%2C2048&amp;ssl=1 1639w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2026\/05\/20220714_110609-scaled.jpg?resize=10%2C12&amp;ssl=1 10w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65e053 elementor-widget elementor-widget-text-editor\" data-id=\"d65e053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Brand photo shoot day\u2014the moment Sandrine&#8217;s new visual identity came to life<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f994719 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"f994719\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-33b665a\" data-id=\"33b665a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e31967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e31967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This was a full rebrand and digital transformation\u2014from strategy through to execution across every touchpoint.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Brand strategy &amp; positioning<\/strong> Started with a deep diagnosis: what Talents4You actually stood for, who it served, what made Sandrine distinctly her, and how the brand should feel to the right client. The rebrand wasn&#8217;t cosmetic\u2014it was strategic. Every visual and messaging decision was grounded in that foundation.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Visual identity \u2014 new everything<\/strong> Developed a complete new visual identity from scratch: new logo, new color palette, new typography, new tagline. Multiple concepts were explored and refined until the brand felt unmistakably like Sandrine\u2014professional, warm, international, and distinctly hers.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Website design &amp; build<\/strong> Designed and built a new WordPress website on a staging platform\u2014fixing broken functionality, rebuilding the structure, and creating a modern, user-friendly experience that finally put Sandrine front and center. The new site reflected her expertise, her personality, and her mission.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Photo shoot direction &amp; coordination<\/strong> Organized and attended the brand photo shoot\u2014selecting colors, directing the visual approach, and ensuring the imagery aligned with the new brand identity. Those photos became the foundation of everything that followed.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Social media strategy &amp; templates<\/strong> Built the social media foundation from scratch: content pillars, branded templates, and a strategic framework Sandrine could apply consistently. The content direction was designed to position her as a leadership authority\u2014not just a service provider.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>LinkedIn alignment<\/strong> Refreshed her LinkedIn presence with new messaging, updated visuals, and a positioning strategy that connected her personal authority to the Talents4You brand.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Multi-channel GTM plan<\/strong> Delivered a growth roadmap covering web, social, and email\u2014leveraging existing content and new assets to build long-term visibility and lead attraction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7505030 elementor-widget elementor-widget-image-gallery\" data-id=\"7505030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-3329 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 093736\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5MCwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTM3MzYucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?ssl=1\"><img decoding=\"async\" width=\"1394\" height=\"781\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?fit=1394%2C781&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?w=1394&amp;ssl=1 1394w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093736.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1394px; --smush-placeholder-aspect-ratio: 1394\/781;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 093713\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5MSwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTM3MTMucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?ssl=1\"><img decoding=\"async\" width=\"1394\" height=\"783\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?fit=1394%2C783&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?w=1394&amp;ssl=1 1394w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093713.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1394px; --smush-placeholder-aspect-ratio: 1394\/783;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 093702\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5MiwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTM3MDIucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?ssl=1\"><img decoding=\"async\" width=\"1391\" height=\"785\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?fit=1391%2C785&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?w=1391&amp;ssl=1 1391w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093702.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1391px; --smush-placeholder-aspect-ratio: 1391\/785;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7505030\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 093436\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5MywidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTM0MzYucG5nIiwic2xpZGVzaG93IjoiNzUwNTAzMCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?ssl=1\"><img decoding=\"async\" width=\"1389\" height=\"779\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?fit=1389%2C779&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?w=1389&amp;ssl=1 1389w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-093436.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1389px; --smush-placeholder-aspect-ratio: 1389\/779;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3346072 elementor-widget elementor-widget-text-editor\" data-id=\"3346072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Brand development exploration\u2014logo concepts, new tagline, and color palette options developed to find the visual direction that felt unmistakably like Sandrine.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8024678 elementor-widget elementor-widget-image-gallery\" data-id=\"8024678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-3329 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8024678\" data-elementor-lightbox-title=\"Screenshot 2024-06-21 095505\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM5NywidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0wNi0yMS0wOTU1MDUucG5nIiwic2xpZGVzaG93IjoiODAyNDY3OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?ssl=1\"><img decoding=\"async\" width=\"1915\" height=\"1078\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?fit=1915%2C1078&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?w=1915&amp;ssl=1 1915w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-06-21-095505.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1915px; 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--smush-placeholder-aspect-ratio: 1899\/1051;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8024678\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 095246\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwMywidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTUyNDYucG5nIiwic2xpZGVzaG93IjoiODAyNDY3OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?ssl=1\"><img decoding=\"async\" width=\"1891\" height=\"1048\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?fit=1891%2C1048&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?w=1891&amp;ssl=1 1891w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?resize=1024%2C568&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?resize=768%2C426&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?resize=1536%2C851&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095246.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1891px; 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--smush-placeholder-aspect-ratio: 1889\/1050;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8024678\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 095414\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwMSwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTU0MTQucG5nIiwic2xpZGVzaG93IjoiODAyNDY3OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?ssl=1\"><img decoding=\"async\" width=\"1888\" height=\"1046\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?fit=1888%2C1046&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?w=1888&amp;ssl=1 1888w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?resize=1024%2C567&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?resize=1536%2C851&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095414.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1888px; --smush-placeholder-aspect-ratio: 1888\/1046;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8024678\" data-elementor-lightbox-title=\"Screenshot 2024-12-20 095447\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwMCwidXJsIjoiaHR0cHM6XC9cL21rdG1ha2VvdmVyLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL1NjcmVlbnNob3QtMjAyNC0xMi0yMC0wOTU0NDcucG5nIiwic2xpZGVzaG93IjoiODAyNDY3OCJ9\" href=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?ssl=1\"><img decoding=\"async\" width=\"1891\" height=\"1055\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?fit=1891%2C1055&amp;ssl=1\" class=\"attachment-full size-full lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?w=1891&amp;ssl=1 1891w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=1024%2C571&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=768%2C428&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=1536%2C857&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-095447.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1140px) 100vw, 1140px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1891px; --smush-placeholder-aspect-ratio: 1891\/1055;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2d6fe elementor-widget elementor-widget-text-editor\" data-id=\"1a2d6fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>New WordPress website\u2014modern layout, refined visuals, and a user experience that finally reflected Talents4You&#8217;s brand identity and Sandrine&#8217;s authority.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b0632 elementor-widget elementor-widget-heading\" data-id=\"f6b0632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a9916 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"77a9916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Complete visual identity refresh\u2014new color palette, typography, tagline, and brand framework built around Sandrine&#8217;s personality and positioning<\/li><li>New website designed and launched\u2014modern, functional, and finally reflecting the level of the work<\/li><li>Sandrine became visible as the face of her brand for the first time<\/li><li>LinkedIn presence repositioned her as a leadership authority in her field<\/li><li>Social media content strategy activated\u2014driving cohesive engagement and long-term visibility<\/li><li>Newsletter launched and growing\u2014building a direct channel to her audience<\/li><li>Improved client attraction, speaking opportunities, and overall confidence showing up online<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa44bec elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"fa44bec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a48c48\" data-id=\"0a48c48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67949df elementor-widget elementor-widget-image\" data-id=\"67949df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"897\" height=\"449\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?fit=897%2C449&amp;ssl=1\" class=\"attachment-large size-large wp-image-3411 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?w=897&amp;ssl=1 897w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100448.png?resize=18%2C9&amp;ssl=1 18w\" data-sizes=\"(max-width: 897px) 100vw, 897px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 897px; --smush-placeholder-aspect-ratio: 897\/449;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25592ea elementor-widget elementor-widget-text-editor\" data-id=\"25592ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>LinkedIn presence repositioned around leadership authority\u2014newsletter launched and content strategy activated to build long-term visibility and client attraction.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fac382\" data-id=\"4fac382\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8307de3 elementor-widget elementor-widget-image\" data-id=\"8307de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"969\" height=\"602\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?fit=969%2C602&amp;ssl=1\" class=\"attachment-large size-large wp-image-3413 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?w=969&amp;ssl=1 969w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?resize=768%2C477&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-20-100540.png?resize=18%2C12&amp;ssl=1 18w\" data-sizes=\"(max-width: 969px) 100vw, 969px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 969px; --smush-placeholder-aspect-ratio: 969\/602;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5141bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"c5141bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d54ed78\" data-id=\"d54ed78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88b4b97 elementor-widget elementor-widget-heading\" data-id=\"88b4b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f02ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"21f02ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Priscila was instrumental in rebranding my company, redesigning my website, and updating my LinkedIn presence. She listened to my needs, proposed thoughtful solutions, and delivered on time. Her creativity, attention to detail, and strategic approach were evident throughout the project. <\/em><em>Priscila crafted a brand and website that aligned with my values, mission, and vision. She is goal-driven, detail-oriented, and client-focused: the perfect mix of skills for a branding expert. I highly recommend her for any project requiring creativity, strategy, and flawless execution.&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50c4189\" data-id=\"50c4189\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22221b9 elementor-widget__width-initial wpr-team-member-social-media-center elementor-widget elementor-widget-wpr-team-member\" data-id=\"22221b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"wpr-team-member\">\n\t\t\t\t\t\n\t\t\t<div class=\"wpr-member-media\">\n\t\t\t\t<div class=\"wpr-member-image\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2023\/04\/Burogoedwijs_Sandrine-2805-1.png?fit=2083%2C2065&#038;ssl=1\" alt=\"Sandrine Vilcot\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-member-content\">\n\t\t\t<h3 class=\"wpr-member-name\">Sandrine Vilcot<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-member-job\">Founder &amp; CEO - Talents4You \u2502 International Headhunter &amp; Coach<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t<div class=\"wpr-member-social-media\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/sandrine-vilcot\/\" class=\"wpr-member-social\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42aa1f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"42aa1f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e37d79\" data-id=\"3e37d79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-272b6fd elementor-widget elementor-widget-heading\" data-id=\"272b6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ready to make your brand look like you?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9547b5b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9547b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u2192 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/mktmakeover.com\/contact\/\">Book a strategy session<\/a> \u2014 \u20ac197 + VAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dddd8e elementor-widget elementor-widget-heading\" data-id=\"6dddd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See more work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82be121 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"82be121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Go to my main <a href=\"https:\/\/mktmakeover.com\/projects-clients\/\"><strong>Projects &amp; Clients page<\/strong><\/a> for other projects I&#8217;ve worked on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01 Portfolio \u21e2 Talents4You CASE STUDY: Giving a founder&#8217;s brand the face it always deserved About Talents4You Talents4You helps companies recruit, develop, and retain top talent through tailored programs in talent management, leadership coaching, and training. Founded by Sandrine Vilcot\u2014a multilingual leadership coach and international headhunter with decades of experience\u2014the company works with organizations across Europe to build thriving cultures in fast-changing environments. The expertise was undeniable. The brand didn&#8217;t show it. The challenge Sandrine had built something real. But when people landed on her website or found her on LinkedIn, what they saw didn&#8217;t reflect the level of the work\u2014or the person behind it. The brand looked interchangeable. The website was outdated, had no photos of Sandrine, and had broken plugins and dead links. There was no coherent visual identity, no clear positioning, and no digital presence that could carry the weight of her reputation. She wasn&#8217;t invisible because she lacked authority. She was invisible because her brand hadn&#8217;t been built to show it. The approach Brand photo shoot day\u2014the moment Sandrine&#8217;s new visual identity came to life This was a full rebrand and digital transformation\u2014from strategy through to execution across every touchpoint. Brand strategy &amp; positioning Started with a deep diagnosis: what Talents4You actually stood for, who it served, what made Sandrine distinctly her, and how the brand should feel to the right client. The rebrand wasn&#8217;t cosmetic\u2014it was strategic. Every visual and messaging decision was grounded in that foundation. Visual identity \u2014 new everything Developed a complete new visual identity from scratch: new logo, new color palette, new typography, new tagline. Multiple concepts were explored and refined until the brand felt unmistakably like Sandrine\u2014professional, warm, international, and distinctly hers. Website design &amp; build Designed and built a new WordPress website on a staging platform\u2014fixing broken functionality, rebuilding the structure, and creating a modern, user-friendly experience that finally put Sandrine front and center. The new site reflected her expertise, her personality, and her mission. Photo shoot direction &amp; coordination Organized and attended the brand photo shoot\u2014selecting colors, directing the visual approach, and ensuring the imagery aligned with the new brand identity. Those photos became the foundation of everything that followed. Social media strategy &amp; templates Built the social media foundation from scratch: content pillars, branded templates, and a strategic framework Sandrine could apply consistently. The content direction was designed to position her as a leadership authority\u2014not just a service provider. LinkedIn alignment Refreshed her LinkedIn presence with new messaging, updated visuals, and a positioning strategy that connected her personal authority to the Talents4You brand. Multi-channel GTM plan Delivered a growth roadmap covering web, social, and email\u2014leveraging existing content and new assets to build long-term visibility and lead attraction. Brand development exploration\u2014logo concepts, new tagline, and color palette options developed to find the visual direction that felt unmistakably like Sandrine. New WordPress website\u2014modern layout, refined visuals, and a user experience that finally reflected Talents4You&#8217;s brand identity and Sandrine&#8217;s authority. Key outcomes Complete visual identity refresh\u2014new color palette, typography, tagline, and brand framework built around Sandrine&#8217;s personality and positioning New website designed and launched\u2014modern, functional, and finally reflecting the level of the work Sandrine became visible as the face of her brand for the first time LinkedIn presence repositioned her as a leadership authority in her field Social media content strategy activated\u2014driving cohesive engagement and long-term visibility Newsletter launched and growing\u2014building a direct channel to her audience Improved client attraction, speaking opportunities, and overall confidence showing up online LinkedIn presence repositioned around leadership authority\u2014newsletter launched and content strategy activated to build long-term visibility and client attraction. Client feedback &#8220;Priscila was instrumental in rebranding my company, redesigning my website, and updating my LinkedIn presence. She listened to my needs, proposed thoughtful solutions, and delivered on time. Her creativity, attention to detail, and strategic approach were evident throughout the project. Priscila crafted a brand and website that aligned with my values, mission, and vision. She is goal-driven, detail-oriented, and client-focused: the perfect mix of skills for a branding expert. I highly recommend her for any project requiring creativity, strategy, and flawless execution.&#8221; Sandrine Vilcot Founder &amp; CEO &#8211; Talents4You \u2502 International Headhunter &amp; Coach Ready to make your brand look like you? \u2192 Book a strategy session \u2014 \u20ac197 + VAT See more work Go to my main Projects &amp; Clients page for other projects I&#8217;ve worked on.<\/p>","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-3329","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE STUDY: Giving a founder&#039;s brand the face it always deserved - Marketing Makeover<\/title>\n<meta name=\"description\" content=\"Talents4You Case Study: Rebranding strategy modernized visual identity, website, and LinkedIn for leadership training company. 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