{"id":3931,"date":"2025-01-17T13:51:21","date_gmt":"2025-01-17T13:51:21","guid":{"rendered":"https:\/\/mktmakeover.com\/?page_id=3931"},"modified":"2026-05-15T11:10:07","modified_gmt":"2026-05-15T11:10:07","slug":"career-foundry","status":"publish","type":"page","link":"https:\/\/mktmakeover.com\/de\/projects-clients\/career-foundry\/","title":{"rendered":"CASE STUDY: Building job-ready digital marketers through strategic 1:1 mentorship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3931\" class=\"elementor elementor-3931\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-125ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"125ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fa6d39\" data-id=\"5fa6d39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c0fc7d elementor-widget elementor-widget-heading\" data-id=\"0c0fc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fb5f1 elementor-widget elementor-widget-heading\" data-id=\"c5fb5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mktmakeover.com\/projects-clients\/\">Portfolio<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-150278b\" data-id=\"150278b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64186 elementor-widget elementor-widget-heading\" data-id=\"5f64186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u21e2 Career Foundry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7cb5a elementor-widget elementor-widget-heading\" data-id=\"de7cb5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CASE STUDY: Building job-ready digital marketers through strategic 1:1 mentorship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424d8c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"424d8c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-313540f\" data-id=\"313540f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f024\" data-id=\"548f024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e20c6 elementor-widget elementor-widget-heading\" data-id=\"08e20c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About CareerFoundry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac3c390 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"ac3c390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92ee3cd\" data-id=\"92ee3cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058731b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"058731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CareerFoundry was a Berlin-based EdTech platform delivering intensive, mentorship-driven programs for career changers entering digital marketing. Their courses combined structured curricula with personalized guidance to help students build practical skills, professional portfolios, and the confidence to compete in real job markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1132f75\" data-id=\"1132f75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71da30a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"71da30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/careerfoundry.com\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"933\" height=\"214\" src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/CareerFoundry-Logo-1.png?fit=933%2C214&amp;ssl=1\" class=\"attachment-large size-large wp-image-3285\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/CareerFoundry-Logo-1.png?w=933&amp;ssl=1 933w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/CareerFoundry-Logo-1.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2024\/05\/CareerFoundry-Logo-1.png?resize=768%2C176&amp;ssl=1 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1366 elementor-widget elementor-widget-heading\" data-id=\"12c1366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The role<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53ed675 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"53ed675\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f6a57db\" data-id=\"f6a57db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc31ea0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc31ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Over nearly three years, I worked as a Digital Marketing Mentor\u2014guiding career changers through one of the most disorienting professional transitions there is: moving into a field where everyone seems to already know everything, and nothing in your background quite prepares you for what&#8217;s ahead.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">My role wasn&#8217;t just to teach tools and tactics. It was to help each student develop the strategic thinking, professional judgment, and market awareness they&#8217;d need to walk into a room and be taken seriously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9d88180 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9d88180\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb24e55\" data-id=\"bb24e55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c02b40c elementor-widget elementor-widget-image\" data-id=\"c02b40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1715760930602.jpeg?fit=800%2C420&amp;ssl=1\" class=\"attachment-large size-large wp-image-3952 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1715760930602.jpeg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1715760930602.jpeg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1715760930602.jpeg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1715760930602.jpeg?resize=18%2C9&amp;ssl=1 18w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/420;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65cb9e7\" data-id=\"65cb9e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-086266a elementor-widget elementor-widget-image\" data-id=\"086266a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"552\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?fit=1024%2C552&amp;ssl=1\" class=\"attachment-large size-large wp-image-3951 lazyload\" alt=\"\" data-srcset=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?w=1665&amp;ssl=1 1665w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?resize=1024%2C552&amp;ssl=1 1024w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?resize=768%2C414&amp;ssl=1 768w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?resize=1536%2C828&amp;ssl=1 1536w, https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-17-114523.png?resize=18%2C10&amp;ssl=1 18w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/552;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-178db61 elementor-widget elementor-widget-heading\" data-id=\"178db61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What the work involved<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e31967 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e31967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Each mentorship was 1:1 and highly personalized\u2014built around where the student was starting from and where they needed to get to.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Strategic marketing roadmap<\/strong> Guided students through the full digital marketing landscape\u2014SEO, paid media, social media, analytics, and campaign strategy\u2014with a focus on understanding <em>why<\/em> decisions are made, not just <em>what<\/em> to do. The goal was strategic confidence, not tool familiarity.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Portfolio development &amp; positioning<\/strong> Helped students build portfolios that reflected real strategic thinking rather than just completed assignments. This meant teaching them how to frame their work, articulate their decisions, and present themselves as credible professionals\u2014not just course graduates.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Career strategy &amp; job market positioning<\/strong> Provided guidance on how to navigate hiring processes, identify the right roles, and position their unique backgrounds as assets rather than liabilities. Many students came from completely unrelated fields\u2014that perspective, properly framed, became a differentiator.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Curriculum feedback &amp; alignment<\/strong> Collaborated with CareerFoundry&#8217;s curriculum team to flag gaps between course content and real market expectations\u2014ensuring the training stayed relevant to what employers were actually looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb9d17 elementor-widget elementor-widget-heading\" data-id=\"bdb9d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key outcomes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef3169 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ef3169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Consistent 5\/5 mentor ratings throughout the entire engagement\u2014never lower<\/li><li>Dozens of students successfully transitioned into digital marketing roles<\/li><li>Multiple students launched new jobs or businesses within weeks of course completion<\/li><li>Students successfully placed at companies across the industry and went on to launch their own ventures<\/li><\/ul><p>Mentoring at this level requires the same instincts as senior marketing leadership. It&#8217;s the same work\u2014applied to people instead of brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd76d34 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"fd76d34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a230eb\" data-id=\"1a230eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88b4b97 elementor-widget elementor-widget-heading\" data-id=\"88b4b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Student feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d854f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d1d854f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cI had the privilege of being mentored by Priscila during my Digital Marketing Immersion course. Her expertise and guidance were instrumental in my growth as a digital marketer. She provided valuable insights and personalized feedback, helping me identify my strengths and areas for improvement. Her dedication was evident: answering questions, reviewing assignments, providing career advice every step. Immensely grateful. Highly recommend her as a mentor.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b475d41\" data-id=\"b475d41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc23986 elementor-widget__width-initial wpr-team-member-social-media-center elementor-widget elementor-widget-wpr-team-member\" data-id=\"fc23986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t<div class=\"wpr-team-member\">\n\t\t\t\t\t\n\t\t\t<div class=\"wpr-member-media\">\n\t\t\t\t<div class=\"wpr-member-image\">\n\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/i0.wp.com\/mktmakeover.com\/wp-content\/uploads\/2025\/01\/1737730357156.jpeg?fit=200%2C200&#038;ssl=1\" alt=\"Julia Zmitrovits\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-member-content\">\n\t\t\t<h3 class=\"wpr-member-name\">Julia Zmitrovits<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-member-job\">Digital Marketing Professional - previously Booking.com<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\n\t\t<div class=\"wpr-member-social-media\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/juliazmitrovits\/\" class=\"wpr-member-social\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-74651cd elementor-widget elementor-widget-heading\" data-id=\"74651cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Need someone who can develop your marketing team as well as your strategy?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9679e93 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9679e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">\u2192 <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/mktmakeover.com\/contact\/\">Book a strategy session<\/a> \u2014 \u20ac197 + VAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53f974 elementor-widget elementor-widget-heading\" data-id=\"f53f974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">See more projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f41db elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"89f41db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Go to my main <a href=\"https:\/\/mktmakeover.com\/projects-clients\/\"><strong>Projects &amp; Clients page<\/strong><\/a> for other clients I&#8217;ve worked with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01 Portfolio \u21e2 Career Foundry CASE STUDY: Building job-ready digital marketers through strategic 1:1 mentorship About CareerFoundry CareerFoundry was a Berlin-based EdTech platform delivering intensive, mentorship-driven programs for career changers entering digital marketing. Their courses combined structured curricula with personalized guidance to help students build practical skills, professional portfolios, and the confidence to compete in real job markets. The role Over nearly three years, I worked as a Digital Marketing Mentor\u2014guiding career changers through one of the most disorienting professional transitions there is: moving into a field where everyone seems to already know everything, and nothing in your background quite prepares you for what&#8217;s ahead. My role wasn&#8217;t just to teach tools and tactics. It was to help each student develop the strategic thinking, professional judgment, and market awareness they&#8217;d need to walk into a room and be taken seriously. What the work involved Each mentorship was 1:1 and highly personalized\u2014built around where the student was starting from and where they needed to get to. Strategic marketing roadmap Guided students through the full digital marketing landscape\u2014SEO, paid media, social media, analytics, and campaign strategy\u2014with a focus on understanding why decisions are made, not just what to do. The goal was strategic confidence, not tool familiarity. Portfolio development &amp; positioning Helped students build portfolios that reflected real strategic thinking rather than just completed assignments. This meant teaching them how to frame their work, articulate their decisions, and present themselves as credible professionals\u2014not just course graduates. Career strategy &amp; job market positioning Provided guidance on how to navigate hiring processes, identify the right roles, and position their unique backgrounds as assets rather than liabilities. Many students came from completely unrelated fields\u2014that perspective, properly framed, became a differentiator. Curriculum feedback &amp; alignment Collaborated with CareerFoundry&#8217;s curriculum team to flag gaps between course content and real market expectations\u2014ensuring the training stayed relevant to what employers were actually looking for. Key outcomes Consistent 5\/5 mentor ratings throughout the entire engagement\u2014never lower Dozens of students successfully transitioned into digital marketing roles Multiple students launched new jobs or businesses within weeks of course completion Students successfully placed at companies across the industry and went on to launch their own ventures Mentoring at this level requires the same instincts as senior marketing leadership. It&#8217;s the same work\u2014applied to people instead of brands. Student feedback \u201cI had the privilege of being mentored by Priscila during my Digital Marketing Immersion course. Her expertise and guidance were instrumental in my growth as a digital marketer. She provided valuable insights and personalized feedback, helping me identify my strengths and areas for improvement. Her dedication was evident: answering questions, reviewing assignments, providing career advice every step. Immensely grateful. Highly recommend her as a mentor.\u201d Julia Zmitrovits Digital Marketing Professional &#8211; previously Booking.com Need someone who can develop your marketing team as well as your strategy? \u2192 Book a strategy session \u2014 \u20ac197 + VAT See more projects Go to my main Projects &amp; Clients page for other clients I&#8217;ve worked with.<\/p>","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"class_list":["post-3931","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE STUDY: Building job-ready digital marketers through strategic 1:1 mentorship - Marketing Makeover<\/title>\n<meta name=\"description\" content=\"CareerFoundry Case Study: Mentorship with 5\/5 ratings accelerated students to new jobs\/businesses in weeks. 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